Bloging as a means to increase communication

I listened to a podcast a while back, can't quite remember which, where they were talking to a company that had started with internal blogging. The idea was that all staff got their own blog to write on and were encourage to do so whenever they had an idea or something else they felt could be interesting to share with others in the team, or across the teams. I didn't pay much attention to it at the time though, just though it a bit over the top to be honest. But today it kind of struck me that actually, it's a really good idea.

When everyone is busy with their tasks at hand ever so often someone gets an idea or finds something in their day to day work annoying but at the time there aren't really any forum to communicate this to fellow colleagues so it gets forgotten. Instead this can be captured in a blog post. This will allow for the idea or frustration to be available to others as well as the poster for later when it may come in handy. And as for frustrations in day to day tasks, if enough people find that they share the same frustration this is the point where it's time to do something about it.

So the long and short of it is that it's probably a really good idea to encourage an internal blogging culture in order to identify all the potentially lost opportunities for improvement that disappears in our day to day work.